The Environmental Coordination Department at the Department of Fisheries and Oceans (DFO) knew that the oceans were in trouble due to the unsustainability of single use plastics. The public were just learning about this and DFO wanted to create a bilingual internal communications campaign so staff and suppliers would be well-informed and ready to take action on this important issue. In 2019, based on the success of the first campaign, we worked with DFO on a follow up campaign to keep the momentum and engagement going.